Homepage directions for wickend.dev — Wickes's personal site. Every one renders the same real content in a different feel, and each is a full working page, not a picture. Open a few full-size and tell him which one clicks.
Two rounds are shown. The refined six up top are the real candidates — they lead with the human story, name the work he led, and surface a living writing archive. The original twelve below are the first-round look explorations, before that content pass. Copy is draft.
Full content + structure pass. These are the ones worth judging for the real site.
First-round look studies — distinct aesthetics, but before the story / proof / hire content layer was added. Here for range and reference.